Hayley Mears
The Hairdressers Guide To Everything
Sunday 20th August 2023

Meet Hayley Mears – An industry expert on all things hairdressing. An ex-hairdresser who saw a gap in the market for a digital agency to support the marketing needs of salons. Back in 2010 Six Underground Media was born and has BOOMED ever since. Taking her intimate knowledge of salon operations, hair fashion, education and industry economics Hayley paired this with a communications degree she made Six Underground media a marketing destination for the hairdressing industry.

Through the rise and pivots of social media Hayley and her team have developed strategies for every industry brand imaginable. From single operator salons, to the biggest beauty names in retail, no matter what your business looks like, there is a plan, a strategy and budget that will work to deliver your brand message.

So now it’s 2023 and the market looks VERY different to only a few short years ago. It’s hard to know which direction to take your social output. Is TikTok the place for you? Are email newsletters still a thing? Do you need an influencer? Why has your page stopped growing and why is there no organic reach? These are all questions that are entirely dependent on the framework of your business and who your ideal client is. There’s no longer a one-size-fits-all social media plan. EVERYTHING needs to be built around your business’s points of difference.

Hayley often hosts education seminars with her client and work wife Mia De Vries from the Secret Fox Education. They are the perfect educational duo sharing stories and ideas from both sides of the salon mirror. In April 2023 they launched their third, print book to the industry, titled “Vibe Check for Creatives”. It’s 210+ pages of deep dives into all aspects of the hairdressing industry. A post-pandemic look at a new landscape in our industry full of independent entrepreneurs, TikTokers, no Saturday salons and completely integrated eComm and digital booking.

Click the ‘Buy Masterclass’ button to get instant access PLUS Forever access to the website where you can view the videos, FAQ’s and class notes.